Business Intelligence for food companies, developed in Murcia

The first BI tool for linear analysis of any food product has been developed in our region

A group of Murcian entrepreneurs, concerned about access to market information that can be handled by food companies, has developed the first tool that analyzes the linear of any product and democratizes access to information.

After more than two years of research, a small group of Murcian entrepreneurs has managed to apply Business Intelligence systems to the analysis of the lines of all the food categories that can be found in a supermarket.

Until now, most Business Intelligence tools deal with internal company data to provide managers with control panels to monitor their situation, BIAI App is the first that collects external data and converts them into organized information to give an knowledge to the entrepreneur of the situation of his market.

With this BIAI Market Analytics tool, it democratizes access to market information since it allows small and medium-sized companies to have information about their market similar to that of large industries, since their cost is very accessible to any organization .

BIAI App offers information on all manufacturers, brands, formats, varieties, flavors, novelties, etc.

of any category of food that is found in the lines of the large distribution.

The versatility of the tool allows for studies of both the national market and any country that a company is exporting or want to export, thus helping to prepare an assortment adapted to the preferences of each country.

Knowing the composition of a linear, knowing the different positioning of competitors and all the characteristics that surround a category will help the manager or entrepreneur to prepare their business visits, to detect business opportunities, the development of new products and ultimately the decision making.

Source: Agencias

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