was awarded the Sol de Plata 'Best Integrated Campaign'
The campaign to promote tourism in the Region of Murcia 'No-typical', starring the character of Professor Vladimir Karabatic, has been awarded in 24 Latin American Festival of Advertising Communication 'The Sun', the most important in Spain and Latin America .
Was held Saturday at the Palace of San Sebastián Kuursal, the awards of the festival, attended by leading agencies from 17 countries from Spain and Latin America, and received the registration of more than 2,500 advertising campaigns some of its categories (Television and Film, Radio, Newspapers, Media, Platinum, etc.).
This festival is, along with Cannes, the most important contest of creativity in the world, and parts number of agencies registered.
The regional initiative has been awarded the Sol de Plata in the category 'Platinum', which rewards the most innovative and experimental campaigns, and those who have managed to integrate better into more communications media (television, Internet, outdoor, press , marketing …), making this the most complete section of the categories in the competition.
'No-typical' media campaign developed by the agency Germinal Murcia for the Ministry of Culture and Tourism, has been placed in the honors by winning both, with great names of Spanish and international advertising, and with some of the most successful campaigns last year, as the campaign "No-Hunger ', which called on Al Gore making a film about the malnutrition, the work of Shackleton to Action Against Hunger, the Galician Bank, which used fake friends footballer Fernando Torres, the work of the agency Counterpoint, or the last campaign of Coca-Cola on the centenary match between a grandfather and a newborn baby, the work of McCann Erikson.
'No,' typical 'is a campaign that has aroused more interest in this year's festival dedicated to the advertising industry, which has been confirmed as one of the more tourism promotion campaigns that have made significant and demonstrates its ability innovation in tourism communications strategies.
It is also the first time an agency gets a Sol Murcia in the history of this festival and one of the few times that given to a regional agency, with the only precedent for Dimension, agency Donosti has achieved several awards for his work for Euskaltel.
This award is for the whole promotional campaign 'No-typical' from the character creation Karabatic to the canvas hung from one of the most emblematic buildings in Madrid, Callao, and that several climbers modified by changing their daily message.
It has also been awarded their integration into both Internet (with an interactive website in which any interested person may realize their vision of the Region of Murcia, and the creation of viruses in the network) and in the media.
He has also received this award competitions and short spots, produced by some of the best short filmmakers in Spain, and the creation of a festival, 'Rec Murcia', attended by directors like Bigas Luna, Nacho Vigalondo and Daniel Sánchez-Arévalo.
Source: CARM